- British Code of Advertising, Sales Promotion and Direct Marketing
- Общая лексика: Свод правил в области рекламной деятельности, стимулирования сбыта и прямого маркетинга (Британия)
Универсальный англо-русский словарь. Академик.ру. 2011.
British Code of Advertising, Sales Promotion and Direct Marketing
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Advertising Standards Authority (United Kingdom) — The Advertising Standards Authority (ASA) is the independent self regulatory organisation (SRO) of the advertising industry in the United Kingdom. The ASA is a non statutory organisation and so cannot interpret or enforce legislation. However,… … Wikipedia
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The CAP Code — The British Code of Advertising, Direct Marketing and Sales Promotion (the CAP Code)The 11th edition of the CAP Code came into force in March 2003.The CAP Code is administered by the Advertising Standards Authority (ASA) … Wikipedia
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